£25,881.60 FUNDED

Digital Projection Mapping for Truro

Totally Truro

The purchase of a digital Laser projection facility, which will be used to enhance Truro’s tourism experience and complement the existing Christmas Lights scheme.

Bright lights boost evening economy

Winter shoppers of Truro are invited to enjoy an immersive light experience that extends beyond the festive period, thanks to the energy and enthusiasm of the Totally Truro team. Dedicated to improving the business district, the organization is using digital light displays to advocate for local initiatives and boost the evening economy.

The Totally Truro team, led by manager Alun Jones, is responsible for installing and maintaining the Christmas lights, which show off the city to great effect over the festive season. Recently, however, the team has extended the festival of light to included projections of local-interest images that have been digitally mapped to the architecture of Truro’s high street.

Communications Officer, Sian Knight, explains the aim of the Digital Projection Project: “We were thinking of winter, the darkness… and wanted to lighten those months.” Making the town centre a more inviting space in the bleak midwinter allowed the team to achieve two things. First, they could place particular emphasis on hospitality and evening economy; second, it was an opportunity to “highlight buildings and cultural aspects… for the general public to enjoy.”

LEADER funding is truly illuminating
So how did it all begin? With the rise of the digital projection era, Totally Truro saw an opportunity to raise the profile of the businesses within the city, as well as imbue high-street shoppers with that “warm fuzzy feeling,” as Sian describes it. The team set their sights on acquiring two Christies projectors and then approached LEADER for the necessary funding.

Having heard about LEADER funding through the Local Enterprise Partnership, Sian explored the eligibility criteria and was pleased to discover that the Digital Projection Mapping Project was exactly the kind of results-driven enterprise that could qualify for significant investment. Funding acquired, Sian soon discovered that the benefits of the application process were lasting: “It gave me confidence,” she says. “I feel able to do more forms and apply for further funding, so we can deliver more for our high-street.”

The result of the investment in the Projection Project has been dazzling in more ways than one: the high-street environment has been elevated by captivating displays; and, in partnership with local education providers, such as Truro and Penwith College, Totally Truro have projected local art onto building fronts and run a schools’ Christmas Card competition, raising money for the charity Shelterbox.

Reflecting on the impact of the funding, Sian explains that it has delivered more than just a “feel-good factor”: it has “given us confidence to go for bigger ideas.” And these ideas are already taking shape. Truro Cathedral is now set to be the host of a digital light display.

The ethos of Totally Truro, as Sian defines it, is to “create and reinforce partnerships, raise profiles of multiple companies and build relationships.” The support from LEADER has certainly helped to achieve this.

To find out more about Totally Truro, go to

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